Marketing is about building relationships…and it starts here.
Doubleday Communications increases your visibility & brand recognition through social media strategy, brand development, content creation and public relations.

No matter where you are in the process, I can help you take the next step.
Here’s how it works.


We start with a thorough assessment of who and where you are in business today and where you want to go. We look at your social accounts, website structure, brand voice, and target audience.


Based on your goals and desired results, we develop your marketing strategy to include the tools, campaigns, and scheduling to fit your individual brand needs.


We turn your strategy into reality by implementing account setups, customization, optimization, and content creation. Get the training you need to move forward or we can work together to manage your marketing program.

Monitor & Evolve

Rest easy knowing that you have extra eyes watching over your brand. We track your progress over time, assess where we are against our strategic plan, and make adjustments as necessary.

Establish and build your social media brand.

Turn your messaging into business results.

Who you are in social media should be a reflection of who you are in business. We partner with you to create a brand image and voice that translates across all channels. Our social media marketing services are soup to nuts: from identifying the right social tools and initial setup to developing multi-channel social marketing campaigns. Ask me about a kick-starter program for your business

Joanna has single handedly ushered me into the world of internet marketing.
Lucie Hemmen, Ph.D., Psychologist & Author of Parenting a Teen Girl.

Joanna can help you craft a successful social media marketing campaign. Hiring her to consult with us on our social media initiative is one of the best marketing decisions we have made.”
Roy Trowbridge, President, Palace Art & Office Supply

Engage in the right conversation.

Targeted strategy to reach the people who matter most.

With so many communication channels on the web, you may find yourself trying to be part of them all. We work together to choose the right blend of marketing tools and strategy for your business. Then you can focus on building the right relationships while adding value to your existing ones.

Your strategy may include:

+ Social Media Marketing
+ Email Marketing
+ Facebook Advertising
+ Search Engine Optimization
+ Local Account Optimization & Management
+ Content Creation
+ Reputation management

Dominate your local market.

Make sure your business is on the map.

Utilize local marketing tools to put down roots in the community where you do business. Based on your location and your industry, we’ll put together a comprehensive plan to make sure your target audience can find you by using a combination of the following:

+ Search Engine Optimization
+ Local Account Optimization & Management
+ Content Creation
+ Social Media Marketing
+ Local and Regional Print & Broadcast Advertising
+ Public Relations

Protect your brand reputation online.

People are talking…are you listening?

The opportunity for customers to share their experience with your brand with the world is limitless. Their feedback can be helpful or harmful to your brand image and it all depends on how you handle it.

We’ve got you covered on this. Let’s create a strategy based on your business and industry for listening and responding to reviews about your business online.

Steps to managing your reputation online:

1. Set up listening tools and find customer feedback on the web
2. Acknowledge your reviewers; the good and the bad.
3. Create your response strategy. And respond!

Workshops & Presentations

Follow me! Your team will soar with some knowledge!

The success of your new media plan relies on team participation and buy-in. I can conduct training and workshops for you and your team to ensure that everyone understands how to work with the plan and contribute to your business goals. Contact me directly about training and speaking opportunities.

Sample presentation topics:

+ Reputation Management
+ Digital Marketing 101
+ Creating a Social Media Strategy for your Business
Leveraging Social Media to Improve Customer Service

As a speaker for our Wake Up SC series, she was professional and informative. Always a crowd pleaser.” Annette McGarity, Project Director, Santa Cruz Chamber of Commerce